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9.14.2012

[ ALOHA SS13! ] Mara Hoffman: Polynesia-Fever SS2013

Mara Hoffman, 'Aloha!', NYFW, SS/2013, ethnic prints, polynesia fever, hawaiian style, ethnic style, globally inspired fashion,
Mara Hoffman, 'Aloha!', NYFW, SS/2013, ethnic prints, polynesia fever, hawaiian style, ethnic style, globally inspired fashion,
Mara Hoffman, 'Aloha!', NYFW, SS/2013, ethnic prints, polynesia fever, hawaiian style, ethnic style, globally inspired fashion,
Mara Hoffman, 'Aloha!', NYFW, SS/2013, ethnic prints, polynesia fever, hawaiian style, ethnic style, globally inspired fashion,
Mara Hoffman, 'Aloha!', NYFW, SS/2013, ethnic prints, polynesia fever, hawaiian style, ethnic style, globally inspired fashion,
All images: style.com

It probably won't come as much of a surprise that I'm a little overly obsessed with Mara Hoffman, after all she embodies pretty much every aspect of design I love - ethnic inspirations, eye-popping colour, youthful shapes and easy wearing fabrics. Each season I wait with little bubbles of excitement brewing in anticipation of the next collection - which culture will the inspiration come from, how will she interpret the use of pattern and design? I may sound like a cross between an obsessive stalker and a ethnic design geek but, come on, when you find a designer, artist or general creative that embodies everything you like about design, you can't help but get a little obsessed. Right...?

Mara Hoffman's Spring/Summer 13 collection, which has just hit stores worldwide, is inspired by the sunny styles of the Polynesians. Complete with signature bold, tribalesque prints in a medley of both soft pastels and bold brights set against dark backdrops of black or navy, the collection sees the usual maxi print dresses, cute cut-out mini's, billowing chiffon gowns and of course those best-selling bralet and high waist pant combo bikinis. And in true Mara tradition, back at the NY runway show in September, she kept the tribal theme going strong by sending her models down the runway donning palm headpieces and leaf-like wrist cuffs (which I have yet to figure out how to get hold of).

Equally as obsessed? Here's a few pieces you can shop online....right now!







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